UBER EATS 

Photography + Stop Motion Videos

 "I first hired Cynthia when Uber was looking to launch its first-ever food service, called Uber Eats. Since she had already established herself as an influencer in the food space, it was an easy choice. We never looked back! Her photography was so amazing she became our “full-time” photographer for the brand. She has a quick turnaround, understands her client’s needs and translates those into super appealing beautifully edited photos.

- Kay Snels (Marketing Manager)

BACKGROUND:

Uber launched Uber Eats, a food delivery platform which leverages its network of drivers to deliver food to customers in different cities. UberEats approached Hockeystick to create crave worthy content for dissemination across their website, email blasts and social media profiles across multiple cities. Their goal was to increase app downloads and drive in-app transactions, while engaging customers in online conversations.

OVERVIEW: 

Working hand-in-hand with the marketing team, Hockeystick helped Uber Eats develop a brand identity and coordinated photoshoots that took place at over 40+ restaurants. We showcased food being delivered at San Francisco landmarks such as the Golden Gate Bridge, iconic street signs and parks.

After the initial launch, Hockeystick continued to help Uber Eats with content creation. We created colorful imagery and videos for their "Back to school" "Eat Fresh" and "Oscars viewing party" campaigns.