MY/MO MOCHI ICE CREAM

2-day photoshoot 

BACKGROUND:

My/Mo Mochi Ice Cream is taking over the snack game in grocery stores nation-wide. Mochi is a frozen treat made with a scoop of premium ice cream wrapped in delectably soft, chewy dough. 

OVERVIEW:

We staged a 2-day photoshoot in Los Angeles and created images that reflect their brand pillars: fashion, lifestyle and art.

For this particular shoot, we incorporated fabulous fashionable moments, gorgeous color palettes, and utilized different textures to complement their unique mochi flavors (strawberry, mango, green tea, red bean, and more). They also released their mochi eyeshadow palette in partnership with Loreal, where we staged models getting ready for a night out while enjoying My/Mo mochi ice cream.