INTERNATIONAL SMOKE

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BACKGROUND

International Smoke is the newest brain child of restauranteur Michael Mina and bestselling cookbook author Ayesha Curry. Leading up to the opening of their San Francisco location, Cynthia (founder of Hockeystick) was tasked to capture images that highlight an array of cooking + BBQ techniques from all around the globe. 

OVERVIEW

Our goal is to capture a series of photos and videos that represent different spices and flavors used in each dish, ranging from Korean to Spanish to Vietnamese and American flavors.  Our social media campaigns created a huge buzz in the Bay Area community, which resulted in booked out reservations for 3 months at a time and gained over 45,000k followers in a 6 month period.