THE IMPORTANCE OF SOCIAL MEDIA FOR RESTAURANTS

These days, having a presence on social media is just as important as having a website. People are becoming more visually-focused, especially when it comes to food, and are now searching for restaurants on Instagram and Facebook before ever visiting. In fact, t’s just as important as your Yelp page- if not more. Here are 5 reasons why it’s important for your restaurant or brand to have a cohesive and impressive presence across all social media platforms:

 

  1. FIRST IMPRESSIONS - Many people will discover your restaurant online before they ever see your food or space in person. In a world focused on photos, people want to know what your restaurant and food looks like before making a decision to visit. Therefore, it’s important to showcase your restaurant in the best way possible on social media since that could make or break their first impression. We only post high-quality photos and videos that showcases our clients’ food in the most aesthetically-pleasing way possible so that people who see it will want to try it for themselves.

  2. EXPOSURE - Photos posted on Facebook and Instagram can reach many more people than your website. Both platforms make it extremely easy for people to share posts with their friends either by sending it through a direct message or reposting it on their own story. For example, this video on Farmhouse Thai’s Instagram was shared 145 times, reaching a larger audience outside of their current followers.

  3. INEXPENSIVE ADVERTISING - Social media is a great way to advertise your business on a low budget. For only a few dollars a day, you can reach hundreds more people that you may have never reached before. However, it’s important to be strategic with your ads, which is why we run promotions for our clients so they get the most bang from their buck.

  4. ADDITIONAL USES - These days, many online publications don’t have a budget for photography. Therefore, if a writer wants to include your restaurant in an article and needs an accompanying photo, they’ll usually look for photos on your Instagram page. If you don’t have an Instagram page or high-quality photos, it could result in your restaurant being left out of the article.

  5. SEO - Consistently posting high-quality, keyword-optimized content on Facebook and Instagram increases your restaurant’s SEO ranking and visibility on search engines. SEO marketing can get expensive so why not try a free approach first?

 

Let us help you build your online presence and get your restaurant in front of as many eyes as possible! Request a consultation here.